Angle Studio — Growth partner in music, sport and entertainment

Angle — Your growth partner in music, sport and entertainment

We turn what fans
actually do into growth
and revenue.

Most rightsholders only know how many fans they have. Almost none know what those fans actually do. We do.

Get in touch

Where we sit

Right between fans, rightsholders and brands.

We read what fans do, deepen rightsholders' fan-relationships, and bring in matching brands to monetize its strength.

Rightsholders

Fans

Brands

We are behaviour-first

The relationship is worth more than the reach.

Music, sport and entertainment invest everything in content, but its performance keeps falling short. Not because the content is weak, but because almost nobody builds from fans' actual behaviour.

We do. We read what fans do and use it to grow, monetize and deepen fan relationships.

Measure, grow, monetize, deepen

We offer four ways to grow on what your fans already do.

Measure

Audit

We map how your fans actually behave (search, clicks, drop-off) and tell you what that means for your growth.

Grow

Strategy

We turn that behaviour into a platform or content strategy built around how your fans actually move.

Monetize

Brand Matching

We connect brands to rightsholders based on the qualitative strength of a fan relationship we deeply understand, not a reach number.

Deepen

New Formats

We build new ways for fans to get close to the artist, athlete or team they love, creating new experiences and monetization possibilities nobody has found yet.

They went before you

Cases & clients

Selling more than sound

Monetize

Heartselling

Growth strategy for one of Netherlands largest local distribution labels

Kids' content, grown-up growth

Grow

Pietenkidz / POPZ

Content growth strategy for one of the largest kids channels in the Netherlands

Turning viewers into investors

Measure

De AandeelHouder

Result: Full audit of their YouTube channel and audience behaviour

Making live football fully interactive

Deepen

4DR Studios

SoccAR — with PSV & ESPN: AR overlay for live football matches

More projects coming soon

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Meet the team

A team that's done this together for 10+ years.

Thijs Verhulst

Co-founder

Built Warner Music Group's commercial content and campaign strategies based on fan behaviour for over 7 years. Now doing the same for labels, sports organisations and media companies, backed by an MBA and background in data science.

Ilja Volkers