About US
“Media, entertainment and sport own huge amounts of value, yet leave a significant part of their potential untapped. We believe the potential of these sectors is far higher. With Angle of Impact, we focus on a smarter route to returns. Based on the assets and value already in-house, we build a growth model for the future.”
Ilja Volkers
Commercial director with 25+ years of experience in media, music and live entertainment. C-level positions at Warner Music Group, Sony Music and Alda Events.
ilja@angleofimpact.agency
Thijs Verhulst
Former Warner Music Group, 10+ year’s experience in music industry. Co-founder and board member of Music Tech Netherlands. MBA of LALIGA
thijs@angleofimpact.agencya commerciAL powerhouse
Angle of Impact was born from our conviction that music, media, sport and entertainment underperform on their potential. Whether rights holders or public institutions: the ceiling of these sectors is structurally higher than where they currently operate.
The problem: organisations don't see it themselves.
Drawing on our combined experience at major organisations including Warner Music, Sony Music and ALDA Events, we have witnessed first-hand how organisations leave 10 to 30% of their potential on the table. Not due to technological or budgetary constraints, but because of outdated distribution models and unoptimised processes. Ilja's C-level experience, combined with Thijs's deep expertise in content exploitation and data, creates a unique commercial powerhouse.
By making smarter use of existing data, commercial logic and better-structured processes, we create new revenue streams for these sectors and increase the value of existing IP and assets.